Bruce E Rowe, MD

Family Medicine

(414) 270-8150Brown Deer, WI
Telehealth Available
NPI Active per CMS — Q2 2026|Medicare Enrolled|Order & Refer

Bruce E Rowe, MD has practiced family medicine for 32+ years, working in group practice. A University of Iowa, Rj & L Carver College of Medicine graduate since 1994, he brings 32+ years of experience. He regularly sees Medicare patients with hypertension, high cholesterol, and arthritis (per CMS claims data). CMS MIPS quality score: 75.75/100 (2023).

At a glance

  • Prescribes opioids less than 49% of reporting doctors in Wisconsin
  • Uses generic medications more than 52% of reporting doctors in Wisconsin
  • Federal MIPS score higher than 4% of MIPS-scored doctors in Wisconsin
  • Virtual visits available — no app or travel required
1 of 436 Family Medicine providers in WISee all Family Medicine in Brown Deer32+ years experienceNPI since 2006

Older · 5077dNPPES updated 2012-06-12 · verify on CMS

Contact & Location

Practice Location

9233 N Green Bay Rd, Brown Deer, WI 53209-1103

CMS Clinical Data

How Does This Doctor Compare?

Based on Medicare data, this doctor prescribes opioid pain medications conservatively, favors affordable generic drugs over brand-name ones.

MIPS Score

2023

75.75/100

Wisconsin avg: 82.1 · US avg: 83.6

Lower than most doctors nationally(-7.8 pts)

How the government rates this doctor's Medicare care quality. Scores above 75 are considered good.

Opioid Rx

↓ Lower = better

0.88%

Wisconsin avg: 4.3 · US avg: 5.1

Higher than most doctors nationally(-4.2 pts)

Typical range among reporting doctors in Wisconsin

0.88% of this doctor's prescriptions are opioid pain medications. Lower means more cautious prescribing.

Generic Rx

↑ Higher = better

87.6%

Wisconsin avg: 82.2 · US avg: 82.8

Higher than most doctors nationally(+4.8 pts)

Typical range among reporting doctors in Wisconsin

How often this doctor prescribes affordable generic drugs instead of expensive brand-name ones.

Medicare Patients

220

Unique beneficiaries

Standard volume

Prescription Recipients

682

Patients prescribed

Prescriptions Written

13,813

Total claims

Total Medicare drug cost: $1.29M

Percentile rankings compared against 779 reporting peers in Wisconsin.

Data Note: Sourced from CMS Medicare Provider Utilization & Payment Data. Percentile rankings compare this provider against all peers with reported data in the same state. Updated annually to reflect the latest federal reporting cycle.

Patient Condition Panel

What This Doctor Treats Most

Based on Medicare claims data — here's what patients commonly see this doctor for

Based on Medicare data, this doctor primarily manages Hypertension, High Cholesterol, and Arthritis.

Hypertension
Lower than avg (-3%)67%

High blood pressure — a leading risk factor for heart disease and stroke

US avg: 70.2%

↓ Fewer patients than average (-3%) — less common here

High Cholesterol
Lower than avg (-9%)61%

Elevated cholesterol or triglycerides that increase heart disease risk

US avg: 70.4%

↓ Fewer patients than average (-9%) — less common here

Arthritis
Lower than avg (-4%)45%

Joint inflammation causing pain, swelling, and stiffness

US avg: 49.3%

↓ Fewer patients than average (-4%) — less common here

Mood Disorders
34%

Conditions affecting emotional state, including depression and bipolar disorder

Depression
Higher than avg (+1%)33%

A mood disorder causing persistent sadness and loss of interest in activities

US avg: 31.8%

↑ More patients than average (+1%) — a focus area for this doctor

Ischemic Heart Disease
Lower than avg (-4%)28%

Reduced blood flow to the heart muscle, commonly known as coronary artery disease

US avg: 31.7%

↓ Fewer patients than average (-4%) — less common here

Diabetes
Lower than avg (-10%)24%

A condition where the body cannot properly regulate blood sugar levels

US avg: 34.5%

↓ Fewer patients than average (-10%) — less common here

Anxiety Disorders
Lower than avg (-10%)24%

Excessive worry or fear that interferes with daily life

US avg: 34.1%

↓ Fewer patients than average (-10%) — less common here

GeneralBehavioralNational avg

Percentage of this provider's Medicare patients diagnosed with each condition. Source: CMS Utilization Data.

Industry Payment Transparency

$76 received from industry

1 transaction reported in 2018 ·Low tier

View on CMS Open Payments →

Payments include consulting fees, speaking honoraria, food & beverage, travel, research support, and ownership interests from drug and medical device manufacturers. Disclosure is required by the federal Physician Payments Sunshine Act. These payments do not necessarily indicate conflicts of interest. National median: $338 across 136 000 tracked providers.

Tiers — Low: under $500 · Moderate: $500-5 000 · High: $5 000-25 000 · Very High: $25 000+. Source: CMS Open Payments 2018, attributed to Bruce E Rowe's NPI.

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Background & Specialty

Education, training, and specialty classification from CMS NPPES and Medicare records.

Career Journey
  1. Graduated medical school · 1994

    University of Iowa Roy J. and Lucille a. Carver College of Medicine

  2. 32 years in practice

    Senior practitioner

Family MedicineAllopathic & Osteopathic Physicians

Family Medicine is the medical specialty which is concerned with the total health care of the individual and the family. It is the specialty in breadth which integrates the biological, clinical, and behavioral sciences. The scope of family medicine is not limited by age, sex, organ system, or disease entity.

Taxonomy: 207Q00000X

Education & Training

University of Iowa, Rj & L Carver College of Medicine (Class of 1994)

Practice Footprint

Mailing address

4425 N Port Washington Rd Attn: Clinic Credentialing, Glendale, WI 53212-1082

Differs from practice location

Virtual Family Medicine Care With Bruce E Rowe

NPPES records indicate this provider offers telehealth services. Contact the office to confirm availability and scheduling.

Schedule a virtual visit with Bruce E Rowe for blood pressure monitoring, cholesterol management, arthritis follow-ups — no travel to Brown Deer required. The office sends a secure video link before your appointment. Most visits take 15–30 minutes. Medicare enrolled per CMS records.

Frequently Asked Questions

Common questions about Bruce E Rowe

NPI records show Dr. Rowe as active with telehealth listed in Brown Deer, WI. NPI status alone doesn't confirm open availability — call the office to confirm. Phone: (414) 270-8150.

Verified across 6 federal data sources

Sourced from CMS NPPES · OIG LEIE · CMS QPP 2023 · CMS Medicare Part D · CMS Open Payments 2018 · CMS Physician Comparator. See Data Methodology.

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Medical Disclaimer: NPI Telehealth is a provider directory for informational purposes only. This page does not constitute medical advice, diagnosis, or treatment recommendations. Provider data is sourced from the CMS NPPES federal registry and public Medicare datasets. NPI Telehealth does not verify clinical qualifications beyond federal records. Data may not reflect real-time availability — always contact the provider's office directly to confirm details before seeking care.

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